Understand
Clarify the audience, offer and most important customer actions.
Our Work
Websites designed to make businesses look better online.
A selection of website, redesign and digital projects delivered with a focus on clarity, responsiveness and practical business value.
Selected work
Real websites built for real businesses.
Two examples of XOX Consulting work across professional services and e-commerce — each shaped around a different audience, purpose and customer journey.
Healthcare · Professional Services
Smiling Teeth
A patient-focused website for Dr Janina Rudareanu, presenting family, cosmetic and restorative dental services in Huntingdon.
Project focusServices, trust and appointment journeys
PlatformWordPress / Divi
AudienceLocal patients and families
The brief
Create a welcoming professional presence that makes treatments easy to understand, builds confidence in the clinician and gives prospective patients a clear route to the next step.
What XOX delivered
- Responsive, service-led website structure
- Dedicated treatment journeys for general check-ups, ClearCorrect, composite bonding, porcelain veneers and teeth whitening
- Doctor profile and patient-focused trust content
- Local Huntingdon positioning
- Clear appointment and contact calls-to-action
- Mobile-friendly navigation and service discovery
E-commerce · Organic Coffee
Organic Roasted Coffee
An online store built around 100% Arabica speciality coffee, product discovery, origin-led browsing and UK delivery.
Project focusE-commerce and product discovery
PlatformWordPress / WooCommerce
AudienceUK speciality coffee customers
The brief
Build an e-commerce presence that explains the organic coffee proposition while allowing customers to discover coffees by origin and move naturally into product selection and purchase.
What XOX delivered
- WooCommerce shop and product catalogue
- Origin-led categories including Colombia, El Salvador, Ethiopia, Guatemala, Honduras and Peru
- Product pages with options and pricing
- Organic speciality coffee brand storytelling
- Testimonials, offers and partner messaging
- Blog/content area for coffee education and search visibility
Different goals, same principles
Design around what the visitor needs to do next.
A dental website needs reassurance, local relevance and a simple appointment journey. An online shop needs product discovery, buying confidence and a clear path toward checkout. The visual design changes; the focus on usability does not.
Structure
Organise services or products so visitors find what matters quickly.
Design
Create a visual experience appropriate to the business and its customers.
Deliver
Build responsive WordPress experiences that remain practical to manage.
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